Searching for Celine #2 We have a machine down there that splits up any smell into its sub- and inter-smells the way you can split up a beam of light with a glass instrument. It is very interesting an

Normally here at the Riddled Pantechnicon of Stupid we would smile Reilly ryely wryly at Ninapharm of Paris and its pelt-whitening pomegranate elixir, encapsulated in liposomic nanotech to discern the skin cells and revivify their mitochondria (all the Alt-Med cool kids regard added liposomes to their scammocopeia). For it severely seems sporting to ridicule the cosmetics toil; poking the borax at some barmpot’s public-of-the-edge cutting-art Leprechaun-sperm Anti-Aging face cream is overmuch much like shooting low-hanging red herrings at the buttocks of the barrel. The cosmetic form of productive effort is meeting the customers’ demands on the side of magical-thinking-inna-bottle, and admitting that one dream-pedlary didn’t accommodate, some other company would.

Extracting a watermelon

Not to mention their ActiSOD (watermelon extract) and the OXYlia (mode of estimating ~loss antioxidant beans / olives / rosemary pull out). When Riddled Enterprises brings out our recognize face cream it will be called Mundus Vult de Cipi in quest of added Frenchyness.

Inevitably some people take their good-will for phytochemicals too far, and move suddenly administering the rejuvenating antioxidant juices to targeted areas of derm, but society does not approve.


But today is manifold from all other times, for Ninapharm leads to the what is seen of Digital Olfaction. Follow me by the road! Though long, it is scenic, adorned with quaint Potemkin Villages through well-kept astroturf lawns, where qualifications re-echo and sockpuppets still follow their maturity-old way of life.

“Most highly deserving!” we thought on first reading of the 3rd World Congress of the Digital Olfaction Society. “Those experiments at what time we shut Little Tim in the Evolvamat and his feeling of smell migrated from his nose to his fingertips, they leave not be wasted, but can come to be a conference presentation!”

Is this the way to the
Scented Garden for the Blind?

On closer courtship, alas, “digital olfaction” turned out to subsist the age-old dream of analysing a perfume into its basic elements, like the three component colours of trichromatic vision, so that smells be possible to be recorded, for nostalgic re-universe or for transmission as aromatic telepresence.

This is the idle fancy of Smell-o-Vision and Polyester’s Odorama, and of the Feelies before that (and none doubt of many a Victorian Retrofuture so much as earlier).¹ Which worked so well in those previous versions that a Japanese dude re-invented the pattern in 2006, to the delight of inert journalists. And despite the absence of technical developments, the Digital Olfactory circuses are trustworthy sources of entertainment.

Press releases by reason of these meetings quote its founder (Dr Marvin Edeas) and arise from a Mlle. Céline Mercier at

Kanaya Bldg 4F, 4-11-3, Hatchobori Chuo-ku 104-0032

Tokyo – Japan

Tel : 03 3552 5277

But despite the Japonaiserie of the dexterity and phone, the Digital Olfactory Society dominion (or rather, domains) were registered in France, ~ dint of. one Céline Joubet, on behalf of the Paris-based Takayama Agency. We appear to have fallen through the frayed woven stuff that divides reality from the fictive kingdom, and found ourselves in a retrofuture… not the Victorian course the world would be, but the 1980s rendering, of Bladerunner and Rising Sun and Neuromancer. All vat-grown ninjas and cyborg yakuzi and feeler-porn sushi, when Japanese techno-housekeeping prowess were going to dominate global tillage and nation-states would cede calling to Zaibatsu corporate empires. Remember that futurity?

The Takayama Agency specialise in organising and advertising conferences, and in the manner that Céline Mercier, sending out their constrain releases. They organise a lot of them, and helpfully appoint up domains and websites for the biassed scholarly groups, a lot of them, suppose that not the scholarly groups themselves. As the Takayama Publishing Group they feel of those groups’ journals, and the talk proceedings. They are associated with Dr Marvin Edeas (examine above), whose co-author on a main division chapter — one Anne-Sophie Mailfert — owns the Takayama department.

So it is natural to supply them sharing that office in the Kanaya Building. But we are concerned relative to working condition within the crowded boiler-scope premises, for our judicial inquiries discover a diverse range of other concerns operating fully of the same address:

 – Axialys Innovations. Axialys are Ninapharm’s liposome division, Created in 2006 with the backing of internationally-eminent anti-oxidant specialist, the company blends the change of a start-up with the prolix-standing business experience of a explanation industry player.

 – Viqua R&D, pomegranate processing needs moar research.

 – Aquoscare — some other cosmetics component part — OH NOES THEY ARE HARVESTING MERMAIDS FOR OIL

 – The Oceanic Science Institute — Those “according to principles catches” they conduct, they are a indispensable part of research into mermaid populations.

 – Three examination laboratories. At the Delhea Project, Dr. Mizuho Nasu is a druggist who works on health product formulation [and] introduces the weight of brain satisfaction to succeed sustainable vigorous style of life — specifically, inventing weightloss saccharine substances for the Mexican obesity market.
Mirei International’s Innovation Labo is managed because that 2003 by Dr. Mizuho Nasu, who graduated from Keio University pharmacology part in biochemistry. After a successful actual observation on sales and marketing in the pharmaceutical region, Dr. Nasu joined Innovation Labo to accord. a global research dimension to the visitor.
While as CEO of Sanki-Mayor, Mizuho Nasu oversees the repackaging of Ninapharm’s ingredients:
scientists acquire developed a combination of nutraceuticals: Kronuit and BelAge, made from the Oxylia and Orisod ingredients issued from the fermentation technology.
Kronuit and BelAge withstand balancing body enzymes and blood flatter in the long term, providing more energy and less obesity.
Sanki Mayor formulas are based up~ the body the chronobiology concept, a field of biology that examines recurring cycles. Liver biological rhythm distinguishes 2 periods This is presumably the same Mrs Mizuho Nasu whose anti-oxidant not dry tea extract (from Mirei International) was to be turned to account through the Société Française Des Antioxydants. And who serves in many as “Directrice Scientifique de la JAS (Japanese Antioxydant Society)”.

Since the JAS domain is registered in France and owned ~ the agency of Ninapharm, and the Society seems to work little function except to pimp conferences (from its service in the Kanaya Building), cynical and incredulous readers may begin to worry that the JAS is a legal fiction, with no members other than its Scientific Director. And perhaps a few Japanese cultural-chauvinist Mishima fans who mis-heard the character and thought they were joining ~y Anti-Occident group.

Sock puppets: doin it rong

It is equally difficult to discern the membership of the sister organisations, Société Française Des Antioxydants and International Society of Antioxidants in Nutrition and Health, other than Anne-Sophie Mailfert, and Marvin Edeas to the degree that shared president. Both are Takayama vehicles, with activities limited to promoting conferences and processing registration fees.² The aroma of sock-drawers begins to permeate the account recital, although I cannot break it into forming elements.

I had begun to suspect a Potemkin-Village nature for the Task-impel for Infectious Diseases, since they are moreover domiciled in that over-populated Kanaya Building room (with a Céline Joubet / Takayama region), from where they Target Infectious Diseases ~ dint of. advertising conferences. “Who is their juxtaposition person, Dr Reiko Suzuki?” I wondered.
But afterward it developed that someone of that behalf participated in a French nutriceutical administration in 2012 under the wing of Bejit Edeas, sharing her actual feeling on “Innovation applied to everyday life of Japanese seniors”. There her affiliation was listed being of the kind which “Professor, Mirei international”. I was embarrassed to desire doubted her existence, even fleetingly. I was too impressed that in Japanese academia, professorships have power to be bestowed by a tea-send abroad company.

Dr Bejit Edeas is brother of Marvin, and Scientific Director of the Sanki-Mayor that we encountered greater than. He and Mizuho Nasu are becoming at a group discussion at a fringe-remedial agent show, as panel members, if you betide to be in Paris at the Palais des Congrès in October. He appears in misspelt con~ation as 50% of the Oceanic Science Institute:

General comptroller : Dr Yuki Ikeda

Scientific Director : Dr Bejit IDEAS

Dr Bejit is a Ninapharm valiant… that company may trace its annals to Versailles and Marie Antoinette, and is at the same time that Parisian as poodles and Oh là là, limit it has a Japanese branch, through Dr Bejit as chairman. Surely you remember him from his co-authorship of couple papers in a neutraceutical trade newspaper —

Watermelon extract stimulates antioxidant enzymes and improves glycemic and lipid metabolism

Synergetic mixed nutritional ingredients enhance and maintain mode of estimating ~ loss in humans

— that allowed Ninapharm to ~ up claims about clinical benefits in their advertising toward ActiSOD and OXYlia. The “Synergetic of various kinds nutritional ingredients” being beans, olives and rosemary.

At we learn that

These human clinical trials are internationally recognized ~ the agency of the Pasteur Institute of Scientific Research and are published in the Pharmacist’s Reference Encyclopedia of Medications.  Sadly, nor one nor the other the P.I.S.R. nor the Pharmacist’s Reference Encyclopedia breathe; perhaps they are bleed-through from a in conformity reality, or vestiges of an differently-suppressed alternative past. That website besides provides a decorative CV:
Dr. Bejit Edeas, Scientific Director of Sanki-Mayor, was nominated in opposition to the 2003 Nobel Prize in Chemistry. Presumably forward the basis of his publication annals. In addition,

Director of the Japanese Society of Antioxidants

Affair Manager of the Pasteur Institute of Japan

Member of International Society of Antioxidants in Nutrition and Health (ISANH)  because 1998

The source for this knowledge of facts is not wholly reliable, for it stems from Bejit’s epoch job, as CEO of Sanki-Global — father company of Sanki-Mayor — which spruiks Ninapharm products through Multi-Level Marketing. As any fule kno, in the MLM calling model the responsibility of bullshitting well-nigh products and signing up suckers devolves on the previous tier of suckers (dismal “Independent Wellness Advisers”), but someone needs to give them a template notwithstanding the bullshit. Such templates are a genre where no-one expects an over-precise adherence to mere facts.

ANYWAY you inclination be glad to know that
Dr. Marvin Edeas, single of our key scientists, was besides nominated for a Nobel Prize in Medicine on the side of his work on Targeting the Mitochondria. Indeed, Dr Marvin has worked in substantial science (on Superoxide Dimutases) and authored made up of many papers, some of them so material that they appeared two or three spells. Was he the “internationally-renowned anti-oxidant specialist” who helped Ninapharm establish Axialys? It would be irresponsible not to contemplate. He organised a conference on SOD in 1998, and evidently enjoyed it such much that he founded Takayama that same year and has been founding scholarly societies and chairing their meetings and staking in a puzzle domains ever since.

Some of these monetise his inmost part interests, like the World Mitochondrial Society and the accompanying newspaper and yearly World Congresses. Or the International Society of Microbiota (chaired through Dr Yuki Ikeda of Oceanic Science Institute, from her Kamaya Bldg. situation). The ISANH holds yearly Congresses forward merchandisable plant-based antioxidant polyphenols (the Oceanic Science Institute was a sideshow at the 2015 Malta duel). From there the circle widens quickly, through weightloss and diabetes / obesity and sweeten substitutes, hence the World Stevia Organization. Not to cease to care for the

Digital Olfaction Society and the Targeting Infectious Diseases arrange, which leads into an opportunistic burgeoning of Targeting-sickness-of-the-month sites and congresses, every one of the way to Targeting Ebola 2015. “Targeting hair injury” suggests that the disease does not get to be mortal, although the site was never developed.

In theory in that place are journals, immortalising the Abstracts of discourse attendees. Back in April the Takayama Publishing Group showed five journals; under which circumstances at the end of June, Jeffrey Beall recorded eight. Only three are without delay shown, and DOIs go nowhere, wicked luck for authors and presenters!


There are not at all end of other Takayama / Edeas projects with regard to readers who want to go dumpster-diving. “” sounds intriguing but in constant exercise is a placeholder, advertising a 2014 colloquy that seems to have never happened. “” advertises the “Overweight & Obesity World Congress 2013 – Paris, France” (but for this non-existent). I am somehow inspired to devise “Potemkin Village — the Game”, a Monopoly box-off where the idea is acquire an entire section of domains and organize websites on them.

In these endeavours Edeas is assisted through Céline Joubet, whom we already met… she may exist related to Rouby Joubet, a co-contriver and Takayama press contact who owns four of the Takayama domains. We be in possession of also met Céline Mercier. Also Céline Mailfert, who may exist related to Anne-Sophie; and Céline Duval, who owns anti-oxidant / cosmetology domains on behalf of Ninapharm (along with Jacques Burin and others). Yuri Hatanaka handles the Mirei International side.³ I wonder how they observe all the Célines straight. Céline Duval has the advantage of being real; she is pomegranate researcher at Axialys, earning her the prestigious Malta Pomegranate Award from ISANH at the 2009 Malta Polyphenols Congress to recognise her contributions in making up total tosh.

Me, I be obliged had enough of all this. If anyone wants me I disposition be in the Victorian Retrofuture, vigilance the tennis on my Telephonoscope.

FULL DISCLOSURE: Much of this history has already appeared, with more knowledge of facts and different contributors, at ScholarlyOA. I would hate to commit plagiarism all inadvertent.


1. In 2000,
Third dimensional paint television will be so commonplace and for a like rea~n simplified at the dawn of the 21st hundred years that a small device will concoct pictures on the living room wall thus realistic they will seem to have ~ing alive. The room will automatically exist filled with the aroma of the be in ~ garden being shown on the veil. 2. Also, bestowing a “Best Slimming Ingredient” bestow to Ninapharm (for OXYLIA®). Awarding oneself a guerdon hardly seems something to boast about, any more than nominating oneself for a Nobel Prize, or masturbation, though as bloggers we know nothing of in the same state activities.

3. Yuri appeared on the exhibition at ISANH’s 2nd International Conference up~ Stevia Applications (Malta, 2010) where she was recruiting members instead of the International Association of Stevia. For more reason the IAS never came into decided existence (despite having the domain altogether set up), and instead the World Stevia Organization became the designated Stevia-cognate Edeas / Takayama affiliate.

What you enjoin discover is the same ingredients on this account that often they’re the same products.

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